Our Story

We've maintained a tradition of outstanding customer service and top quality florals at the best value for 70 years.

Springfield's Trusted Florist

What's our finest moment here at Durocher Florist? Every moment we help create for our customers through our floral designs.

Since flowers play such an important role in our lives, we take great pride in the role we play on their behalf. This is why we ensure that our designs - and our customer service - exceed our customer's expectations. It's why we apply careful attention to detail to every piece we make. It's why we're so responsive and available, staying open 7 days a week to guarantee we're there when you need us. And it's also why we have such a rich variety of flowers on hand, all of them of the highest quality. We strive to have something beautiful for everyone, for every moment.

While we provide floral designs for all occasions, we also lead the way in Western Massachusetts for wedding florals, having received The Knot's "Best in Weddings" award every year since 2007. Our talented team of designers has over 150 years of experience between them, and yet they continue to learn and grow, always educated on the latest trends and approaches. Our team flourishes under the guidance of owners Peter and Mary Beth Soule, as well as Manager and Bridal Consultant Heather Sullivan, an AIFD and CFD certified designer.

Along with flowers and plants, we also offer fruit and gourmet baskets, locally-made chocolate, permanent botanical arrangements, and more. Our memory lamps make a beautiful tribute to a lost loved one, especially when accompanied by one of our floral sympathy pieces. We believe in always being there, no matter what, to help our community celebrate, honor, and remember their people. In fact, that's a value we carry into the community itself, donating our time and designs to our local Boys & Girls Club, Ronald McDonald House, Shriner's Hospital, and Link to Libraries.

Let us help you celebrate all of the occasions in your life, no matter how big or small.

Main Location
184 Union Street
West Springfield, MA 01089
(413) 785-5148
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Business Hours

Mon - Fri: 8AM to 5PM
Saturday: 8AM to 3PM
Sunday: 10AM to 3PM

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Flower & Gift Services

We specialize in the following services:

  • Same Day Delivery
  • Nationwide Delivery
  • Contemporary & Traditional Arrangements
  • Seasonal Flowers & Arrangements
  • Anniversary / Romantic Arrangements
  • Sympathy Gifts
  • Silk Flower Arrangements
  • Mylar & Latex Balloons
  • Party & Event Decorations
  • Corporate Gifts
  • Home Decor
  • Weddings / Wedding Flowers
  • Sympathy and Funeral Flowers
  • Greeting Cards
  • European / Dish Gardens
  • Memory Lamps
  • Gift Baskets
  • Fruit Baskets
  • High-Style Floral Arrangements
  • Indoor & Outdoor Plants
  • Stuffed Animals
  • Prom & Dance Flowers
  • Hospital Flower Delivery
  • Funeral Home Delivery