Durocher Florist

Durocher Florist

Posted by durocherflorist on January 16, 2019 Flowers

Living Coral is Pantone’s Color of the Year for 2019


What color will define your year in 2019?

The fine folks at Pantone have made their selection and have nominated “Living Coral” as their “Color of the Year” for 2019. They feel that this particular hue (PANTONE 16-1546) “embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”

They go on to explain that, “Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.”

For over 20 years, Pantone has selected a color of the year and that color has influenced product development and purchasing decisions across a variety of different industries including fashion, interior, and industrial design, home furnishings and most importantly, flowers!

While this vibrant, yet mellow, coral hue with a golden overtone isn’t as bold of a selection as last year’s deep purple Ultra Violet, it also isn’t as serious. In fact, it was chosen in part for its lighthearted symbolism with a nod to our innate need for optimism, joyful pursuits and playful expression which represent the fusion of modern life.

Pantone based Living Coral on the energizing aspects of the color as it is found in nature – and coral reefs in particular as their glorious, yet elusive displays beneath the sea provide shelter to a diverse kaleidoscope of color.

In with the new

Joy Forever by Durocher Florist

Pantone puts a tremendous amount of thoughtful consideration into choosing their Color of the Year. They arrive at their decision by pouring over trend analysis and combing the globe in search of new color influences. Their decision is ultimately based on several different factors, but the end result is typically a good indication of the state of global and political climate and the emotions that many people are feeling at the time – if that feeling can be described as a color.

This year’s selection is all about optimism and the bright shining light that many people can use to start 2019 on the right note, but that doesn’t mean it has to represent your year. A fresh new year means a fresh new start and now is the perfect time to begin writing your own story – and choosing your own color – that will define your world in 2019.

Don’t miss out on the hottest new trend for 2019: Living Coral! Durocher Florist has many designs featuring this intriguing color which works well as an accent or as the featured color. Give us a call today at 800-770-1965 and we’ll be happy to help you find the perfect design for a birthday, anniversary, milestone or any other important event. Best of all, we offer same-day delivery anywhere in the U.S.A.

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